He studied art direction and filmed several commercials and music videos. He has a great sense of aesthetics, humor, and post-production. Some of the clients he has worked with in agencies include Ford, Fernet 1882, HSBC, Banco Hipotecario, Mama Luchetti, Coca Cola, Quickfood, Nextel, Powerade, Molinos, and many more.
He is a film director, creative, and art director.